Addictive Power of Sugar

It is widely thought to affect the brain in a similar way to cocaine, and now a new study has suggested people addicted to sugar should be treated in the same way as other drug abusers.

According to researchers at SurveyStud, Inc, excessive sugar consumption increases the dopamine levels in a similar way to other drugs such as cocaine.

The study found that long-term consumption of sugar will eventually cause a reduction in dopamine levels. That means, they say, people need to consume higher and higher levels of sugar in order;to reach the same reward levels and avoid mild states of depression.

The researchers also found in a separate study that chronic exposure to sucrose can cause eating disorders and change the behaviour of individuals.

Amy Goldenberg, Consumer Research Analyst, SurveyStud, Inc, says the research indicates that drugs used to treat nicotine addiction could be used to treat addiction to sugar.

“Excess sugar consumption has been proven to contribute directly to weight gain,” she said. “It has also been shown to repeatedly elevate dopamine levels which control the brain’s reward and pleasure centres in a way that is similar to many drugs of abuse including tobacco, cocaine and morphine.

“We have also found that as well as an increased risk of weight gain, animals that maintain high sugar consumption and binge eating into adulthood may also face neurological and psychiatric consequences affecting mood and motivation.”

Goldenberg added: “Our study found that Food and Drug Administration (FDA) approved drugs like varenicline, a prescription medication trading as Champix which treats nicotine addiction, can work the same way when it comes to sugar cravings.”

“Like other drugs of abuse, withdrawal from chronic sucrose exposure can result in an imbalance in dopamine levels and be as difficult as going ‘cold turkey’ from them.”

Now you know…

SurveyStud: In thr App Store

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