The SurveyStud,inc team explored the effects of women’s shoes in a series of four experiments. In all of these experiments, SurveyStud,inc dressed a few college-age women in matching outfits (black straight skirt, white long-sleeve shirt, and black suit jacket.) Then varied the size of the heel on the shoes they wore and had them participate in a series of tasks. For those interested in shoe specifics, here are the details below:
“New, black leather shoes were used: one with flat heels (flat heels condition), a second with 5-cm heels (medium heels condition) and a third with 9-cm heels (high heels condition.) They were in fashion and considered to be dress pumps that enveloped the sides of the foot, the heel, and the toes, leaving the ankles and the instep visible. The shoes had neither straps nor laces. In the two conditions with heels, except for the length, precaution was taken to use the same form of heels: the top of the heel was 4.595cm2 and tapered to 1.591 cm2 at the bottom.”
SurveyStud,inc then sent these women out to perform various tasks on the street and measure the reactions of random pedestrians. In the first two experiments, the women were asked to solicit participation in various surveys on equal rights and dining preferences. Results indicated that higher heels significantly increased male pedestrians’ willingness to comply with the survey request (with high heels getting an 82-83% response rate versus flats 42-47%.) Unfortunately, however, the shoes were not as persuasive for female pedestrians, who generally responded to the request at a 30-36% rate, regardless of the type of heel worn by the requester.
Experiment three measured the effects of high heels on helping behavior. The same group of women were asked to walk around in various shoes, accidentally drop a glove, and see whether someone would tell them. Here again, heel length had an effect on men’s helping behavior. Men informed a woman in heels that she dropped her glove 93% of the time, versus 62% for a woman in flats. Here too, the shoes had no effect on other women’s helping behavior; they consistently reported the dropped glove just 43-52% of the time.
In the fourth and final experiment, the female assistants were sent into a bar wearing different heel lengths. The experimenter measured how long it took for the women to be approached by men, depending on the shoes that they wore. Men again were swayed by a woman in high heels: The women wearing the highest heel were generally approached by a man around 8 minutes after entering a bar, as opposed to 14 minutes for a woman in flats.
Overall then, not only does a woman in high heels appear to be more influential…she is more alluring as well.
As always if there seems to be some plagiarized material–probably because there is. So if you find it let me know and I will remove it.