Marketing To Women

“…Women account for 85% of all consumer purchases including everything from autos to health care

Women’s Earning Power

– The average American woman is expected to earn more than the average American male by 2028

– 51% of U.S. Private wealth is controlled by women

– Women account for over 50% of all stock ownership in the U.S.

– Women control more than 60% of all personal wealth in the U.S.

Women’s Spending Power

– Women account for 85% of all consumer purchases including everything from autos to health care

– Women make 80% of healthcare decisions and 68 percent of new car purchase decisions

– 75% of women identified themselves as the primary shoppers for their households

– Women influenced $90 billion of consumer electronic purchases in 2007

– Nearly 50% of women say they want more green choices, with 37% are more likely to pay attention to brands that are committed to environmental causes

Women and Cars

– Women buy more than half of the new cars in the U.S., and influence up to 80% of all car purchases

– Women request 65% of the service work done at dealerships

– Women spend over $200 billion on new cars & mechanical servicing of vehicles each year

Mom Statistics

– Moms represent a $2.4 trillion market

– 55% of active (daily) social media moms said they made their purchase because of a recommendation from a personal review blog

– 18.3 million Internet users who are moms read blogs at least once a month

– In 2014, 63% (nearly 21 million) of all online moms will read blogs

– Moms mention brands an average of 73 times per week compared with just 57 times per week among males

– 77% of mom bloggers will only write about products or brands whose reputations they approve of.

– Another 14% will write about brands or products they boycott

– 90% of moms are online vs. just 76% of women in general

– 64% of moms ask other mothers for advice before they purchase a new product and 63% of all mothers surveyed consider other moms the most credible experts when they have questions

SurveyStud: https://appsto.re/us/Ddj18.i

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