One of the most surprising things I realized in my early months is that not many people were/are interested in selling their product Indie Startups.
I thought as a small independent business, I’d be respected and supported by the brands I wanted to do business with, but that seemed to only be the case with a select few. After numerous unanswered emails and rejections, one sympathetic vendor finally told me that many brands only want to work with larger, established companies. These brands often hire agents to manage their sales and are very strict about how much money they bring in. Big retailers pay big bucks and buy big quantities, leaving us little guys to struggle with more limited options.
It was a disappointing fact to learn, but thankfully, most of the labels that will work with startups (many of them indie brands themselves) know the value of partnership and have been supportive from the get go.
These are the brands I look forward to forming lasting relationships with, and remind me why I continue to love this industry so much.
Question is… if you are an Indie StartUp are you reaching out to other Indie Startups?