…what a Venture Capitalist wants to see in a pitch deck.
You only get 30 to 60 minutes in front of a Venture Capitalists (VC), so it’s critical the deck has structure–VC Structure.
It’s fair to say I’ve seen many pitches, and I can specifically recall sitting in a pitch thinking, why don’t this guy get to the bottom line. I get tired of seeing thesame miscalculated presentation week after week–sorry just being honest.
Anyway lets get to the point. I put together what “I feel are critical points during a pitch.”
So the below 6 Slides are critical in a pitch:
– SLIDE 1: Founders
– SLIDE 2: Problem / Solution
– SLIDE 3: Demo
– SLIDE 4: Scalability / Defensibility
– SLIDE 5: Distribution
– SLIDE 6: Projections
Pitch Deck Slide #1 – Founders: An inviting picture/image, the name of the company, and Management Team up front if you don’t know the investors ahead of time.
Pitch Deck Slide #2 – The Problem and Solution:
– Problem: You want to move into the problem you are solving, pretty quickly. Skip the backstory, and get to the point – “The problem is X.” If there are multiple problems, focus on the largest and most immediate to start. Avoid jargon and acronyms…keep it straightforward and simple.
– Solution: Within the first couple of minutes, you should be through the introduction, and stated your problem. From there, you should be ready to show the solution, either live (mobile app), or in graphical format on your slide. Speak clearly and confidently.
Pitch Deck Slide #3 – Demo: We are now in the Information Age. You should not pitch a product… specifically an app, without a demo.
Pitch Deck Slide #4 – Scalability and Defensibility: At this point, the VC is thinking, “I’m interested in this, or not.” This is another side that should be high-level, without getting too deep into details. Prove two things: show that your product is scalable, and show that it is defensible (can’t be easily copied). Nothing impresses VCs more than founders who show that they are really smart, and are on to something that not many people know about yet.
Pitch Deck Slide #5 – Distribution: It’s really about communicating how you’re getting to market; this slide shows you have taken the time to research what the best method(s) will be for getting your offering out into the world. A lot of incubators and accelerators today will spend time with their member companies to assemble a proper distribution strategy.
Pitch Deck Slide #6 – Projections: Keep it to one slide, with 2-3 years of revenue projections. Top line operating expenses. Most importantly, what does the cash burn look like, and what’s the head count? Avoid going into a five year model at the early stages. Keep it simple…VCs are only going to remember a few key numbers.
Unfortunately, as a reminder there is no such thing as a “perfect” pitch deck because pitch decks are always being refined and tweaked to optimize for the immediate audience to whom the deck is being presented. In other words, one size does not fit all when it comes to a pitch deck. BUT one thing I do believe, if you have a demo of your product/app… that means more than any slides you could ever put together. Something to think about…
As always if it seems I may have plagiarized, heck I probably did… BUT I ask that you forgive me, leave a comment, and have a nice day.